Axxess to Simplify Product Line SKUs Ahead of SEMA 2023
Oct 13, 2023
Holly Hill, Fla. – Axxess® by Metra Electronics® announced today that the brand has begun simplifying and restructuring its vehicle-specific interface product line, focusing on condensing the number of SKUs on the market. This process will ultimately benefit dealers and installers of Axxess products, making it easier to quickly locate the correct integration solution for the job at hand. This initiative will begin ahead of the SEMA show, where the brand will display its new, revamped interface products from October 31 to November 4 at the Las Vegas Convention Center.
"The primary goal is to incorporate more vehicle applications into a smaller number of individual products so dealers can more easily locate what they need and keep less stock on-site," says Jason Anderson, Metra's Vice President of Research and Development. He adds, "I feel that after this transition, more integrators will prefer Axxess because of how easy it will be to find what they need for each vehicle." Another significant part of this plan will be an overhaul of Axxess's Vehicle Fit Guide, which is the primary tool available to installers to search the brand's product line for the appropriate interface to fit their audio installation needs.
The team at Axxess will upgrade its system to allow customers to find the interface they need quickly by asking themselves three key questions. For example, a GM vehicle would prompt dealers to respond to the following:
- Do you want to retain OnStar®?
- Do you need to retain an OE amplifier?
- Do you want to retain steering wheel controls?
These questions will clarify what they wish to retain while upgrading a vehicle's sound system and match the appropriate interface product accordingly. It is notable that Axxess will achieve this system redesign without changing part numbers, with the exception of a few products, and will maintain full coverage of all vehicle applications in its current lineup.
Axxess continues to produce industry-leading vehicle-specific DSP packages and T-harnesses, amp retention interfaces, STOP/START engine override interfaces, AXTC Series interfaces, a newly released series of line output converters, and other integration accessories designed to help installers deliver upgraded sound systems and everyday convenience to drivers, with less labor and work in the install bay. Their products will be showcased at the Las Vegas Convention Center at Metra's 2023 SEMA Show booth, #10539, in the North Hall. More product details will be available at AxxessInterfaces.com soon after the show.
About Metra Electronics®
At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world. We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine®, Daytona Lights®, and Tsunami®. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.
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